Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.

WEDO GLOBAL


Advocating multi-cultural education and providing training and job opportunities for ethnic minority youth to achieve social inclusion

ABOUT

Year Established: 2011

Beneficiaries: Ethnic minorities

http://www.wedoglobal.com
WEDO GLOBAL
info@wedoglobal.com
Cultivating Our City With Cultural Diversity

SOCIAL ISSUES

  • The poverty rate is high among the ethnic minorities. Most of them can only engage in unskilled jobs
  • The public have some stereotypes and misunderstanding towards the ethnic minorities

SOCIAL INNOVATION

  • Promoting multi-cultural education through community-based cultural tours and workshops
  • Empowering local ethnic minority youth as paid Cultural Ambassadors bridging the cultural gaps and reducing and misunderstandings towards people with different cultural backgrounds

EXPECTED SOCIAL IMPACT

1,224 participants to join WEDO GLOBAL’s cultural tours to better understand of the needs and situations of ethnic minorities living in Hong Kong
430 hours of multi-cultural workshops and tours to be organised for school and corporate participants on diverse cultures
Training and working opportunities to be provided to ethnic minority youth to become cultural ambassadors, which enhance participants’ cultural understanding and achieve social inclusion
Job opportunities to be provided for ethnic minority youth and improving their confidence, communication skills and social capitals

BUSINESS MODEL

PROGRAMME CONTENT

Schools

Discovery Tour to South Asian Communities

Training Workshops

Overseas Cultural Experience

Corporations

Multi-cultural Tours

Team-building Activities

CSR Collaboration