Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.
OHH Dear Communications
We foster the elderly ones into silver-aged models and ambassadors of elderly-related products and services
ABOUT
Year Established: 2016
Beneficiaries: The elderly
| http://www.ohh-dear.com | |
| 老正工作室 | |
| Discovery of the beauty of Silver Age |
SOCIAL ISSUES
- Prejudice and stereotypes exist due to insufficient understanding to the elderly
- The elderly are often excluded socially due to negative feelings
- The elderly often have no of source of income after retirement
SOCIAL INNOVATION
- The pioneering project offers one-stop marketing solutions for corporations and advertisers with elderly actors and actresses for marketing campaigns
- Silver-aged models will be engaged as key opinion leaders or spokesmen for organisations
EXPECTED SOCIAL IMPACT
 | 60 elderly individuals to be recruited and professionally trained into Silver-aged models and ambassadors for various kinds of elderly-related products and services |
 | Positive images of the ageing populace to be displayed by engaging more elderly into the society |
 | Post-retirement employment to be encouraged by providing opportunities |
 | Social exclusion and age discrimination in the workplace to be prevented by raising public awareness towards the elderly and prevent social exclusion of this social group |
BUSINESS MODEL
OHH Dear Communications gains revenue from service charges on referring models, actors and actresses
PROGRAMME CONTENT
Training and working opportunities
The participants are trained with skills and knowledge on the modelling career and are then referred to engage in elderly-related advertising and marketing campaigns
Modelling services
The elderly serve as models or become ambassadors for elderly-related products