Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.
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Art Muraler
Arts as a tool to bridge youth and elderly, thus painting elderly’s story at mural
ABOUT
Year Established: 2017
Beneficiaries: Youth and elderly
Share with each other, paint a better future |
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SOCIAL ISSUES
- Youth find it difficult to be employed and their self-esteem is relatively low
- Single elderly who live in old villages or islands have poor living environment resulting in bad emotions
SOCIAL INNOVATION
- Bring artistic creation into the community by empowering the unemployed youths to provide voluntary mural painting services for single elderly
- Participating youth will talk and listen to the elderly and visualise their stories through art mural
EXPECTED SOCIAL IMPACT
![]() | 312 hours will be provided to train youths, including 8 sessions of mural training workshop |
![]() | 48 youths will become a muralist trainee through participating in the programme, so they can build confidence and increase future competitiveness |
![]() | 24 elderly will be benefitted from the free mural services with better living environment |
![]() | Through the mural painting, the young people and the elderly will be brought closer, and the social circle of the elderly will be broadened |
BUSINESS MODEL
Revenue will be generated from providing mural painting services to building owners' corporations and other organisations
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PROGRAMME CONTENT
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Organise free mural training workshop
Participants will acquire skills of mural painting with 8 sessions of training
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In-depth understanding of the story of the elderly, incorporating their stories into the murals, so that each mural carries a unique story