Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.

Big Silver Community


With a community that educates and empowers

ABOUT

Year Established: 2015

Beneficiaries: Carers, the elderly and the public

http://bigsilver.org
大銀 Big Silver
Towards a healthy, wealthy, lively future self

SOCIAL ISSUES

  • The Hong Kong population is ageing fast, and the public needs to be equipped with knowledge in order to participate in the discussion on ageing policies that impact everyone
  • Cares are stressed out, easily excluded, and typically frustrated when searching for medical and welfare resources since information is scattered and difficult to find.  And everyone can become a carer anytime

SOCIAL INNOVATION

  • Publish the BIG MAG monthly magazine for public education, with a supplementary
    topical booklet on medical and welfare resources available in different districts; sell
    the BIG MAG through neighbourhood stores and individuals
  • Establish the BIG CREW that combines knowledge, magazine distribution and action
    to face the challenge of ageing
  • Harnessing the power of the media, connect and collaborate with young-olds, carers,
    NGO and the business sector to embark on innovative attempts to address the social
    issues

EXCEPTED SOCIAL IMPACT

240 retirees, young-olds, carers and underprivileged people recruited as the BIG CREW members who share profits via distributing the BIG MAG, are well-versed in the subject matter and ready to take action

Establish the BIG CREW that combines knowledge, magazine distribution and action to face the challenge of ageing

Harnessing the power of the media, connect and collaborate with young-olds, carers, NGO and the business sector to embark on innovative attempts to address the social issues

BUSINESS MODEL

Big Silver Community gains revenue from sales of monthly publication and collaboration with corporations

PROGRAMME CONTENT

BIG MAG monthly magazine

Content covers healthy living, issues related to illness, ageing and dying, cross-generation integration, age-friendly community, etc

Big Silver Facebook

Facilitates ideas exchange and discussion, shares multimedia resources, Big Silver events and useful online information

Community innovation events

Collaborates with neighbourhood stores, local communities, NGO and the business sector on innovative events, seeking to inspire and raise public concern and participation on selected issues, eventually resulting in social actions, services or social enterprise initiatives